Management Team

Dr. Bob Baravarian, President

PediMD was conceived and developed by Dr. Bob Baravarian, a board-certified podiatrist based in Los Angeles, California and Co-Director of the University Foot & Ankle Institute, an 8-office franchise in Southern California. Dr. Bob is a member of the UCLA Medical Group, Chief of Podiatric Surgery at Santa Monica/UCLA Medical Center and an Assistant Clinical Professor at the UCLA School of Medicine. Dr. Bob has a strong clientele among sports athletes and is a consultant to the ATP Tour (Association of Tennis Professionals), multiple running organizations and several shoe manufacturers such as Dana Davis Shoes. Dr. Bob has been recognized as a Diplomat of the American Board of Podiatric Surgery and a Fellow of American College of Foot & Ankle Surgeons. He also provides his professional expertise to the Foot & Ankle Specialist as its Editor-in-Chief and to Podiatry Today as an Editorial Advisor.

Loly Hlade, Director of Marketing

Loly Hlade has over 15 years corporate and entrepreneurial experience developing and managing consumer brands and launching new businesses.  As principal of Maven Marketing, she provides strategic marketing, brand communications and business development to Fortune 500 companies including American Express and Microsoft as well as small businesses and start-ups.  Ms. Hlade has worked with Dr. Bob from the start conceiving the PediMD brand, advising product development, sourcing packaging and developing launch marketing communications.  She continues to provide support for PediMD in marketing, retail/distribution development and management.  She holds an MBA from Harvard Business School and a BA in Economics from Yale.

Saman Shooshani, Director of Sales

Saman Shooshani brings 5 years of sales and product distribution experience to PediMD. Prior to coming to PediMD Saman managed sales and consulted for Guayeco Imports (2009) and worked as a distribution intern for the Game Show Network (2010). He graduated class of 2012 from Boston University’s School of Management, Magna Cum Laude. Currently 22 years old, Saman is a JD-MBA candidate at University of California Hastings College of the Law where aspires to pursue Intellectual Property Law. In addition to monitoring everyday operations for PediMD Saman also works as a product developer at www.samesurf.com.

Sherry Kashani, Director of Brand Communications

Sherry Kashani has over ten years experience as an art director/graphic designer with TV, print, brand and corporate identity, packaging and web design. As President of Kashani Design, she provides cutting-edge creative with emphasis on conceptual design, understanding of communication goals and a high attention to detail. Ms. Kashani has worked with Dr. Bob on launching the PediMD website and developing creative design and packaging solutions. She continues to be a resource for strategic brand communication and design implementation. She holds a graduate degree in Media Design from Art Center, Pasadena and a BA in Mass Communication from UCLA.


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